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CLIENT — Keanu Reeves & Gard Hollinger
PROJECT — Arch Motorcycle
DELIVERABLES — Branding, Web Design, Photography
When passion meets inspiration,
an obsession is born.
The Story
When passion meets inspiration, an obsession is born. Co-founders Gard Hollinger and actor Keanu Reeves created ARCH Motorcycle to push the boundaries of classic motorcycle design, engineering and modern performance. Working with ARCH Motorcycles, the company was positioned as a luxury brand and elevated its digital presence to reflect the unique beauty and elegance of the motorcycles themselves.
The Concept
Throughout the branding process, we carried this philosophy into all aspects of the brand. The brand is precise, sleek and speaks to the performance of the ARCH motorcycle by the attention to detail and the way the photography style picks up on the form and figure of the bike in an elegant way.Co-founders Gard Hollinger and actor Keanu Reeves created ARCH Motorcycle to push the boundaries of classic motorcycle design, engineering and modern performance. Working with ARCH Motorcycles we position the company as a luxury brand and elevated its digital presence to reflect the unique beauty and elegance of the motorcycles themselves.
In addition to a new website and marketing materials, we created a high-end, hardcover art-book to showcase the ARCH Motorcycle and its features. We also directed a photoshoot to highlight aspects of the KRGT-1’s design. The book was gifted to A-list celebrities and potential buyers and has been instrumental in drawing customers to ARCH Motorcycles and facilitating their first private ride.
The Results
Along with the development of the brand we had a concept artist sketch new designs for the KRGT1s, which is now in full production. Not only do we shape the brand but we shaped the legacy of the bike’s history by having a part in its evolution.
CONCEPT ART: Steven Daggitt
